Strategic Corporate Video Production in Michigan
We Turn Business Messages into Human Connections
3rd Street Films is the flexible video partner for business owners and marketing managers who need authentic storytelling without the ego.
Flexible Video Production Services
From simple one-day shoots to full-scale commercial campaigns, we build a custom production plan that integrates seamlessly with your marketing team.
01
The Collaborator
(Crew Only)
02
The Partner
(Hybrid Production)
03
The Creator
(Full-Service Production)
Results, Not Just Reels
Pretty visuals get likes, but clear messaging gets customers. We focus on the metrics that actually move your business forward.
The Challenge: Meritor wanted to prove that building axles for firetrucks and military vehicles is about protecting lives, not just meeting quotas.
The Solution: We profiled Roger Freeman, a 32-year employee and volunteer firefighter. The narrative reveals a profound realization: the firetrucks in his station use the very axles he helps build.
The Outcome: The film proved that quality control is about survival. It reinforced the company’s drive to “make it right the first time” by showing exactly who is waiting on that vehicle to perform.
The Challenge: Moving headquarters after 24 years sparked anxiety among staff who were “unsure about the move”.
The Solution: We created a culture-first film that framed the transition as an evolution of the founder’s legacy, not a replacement. The narrative focused on how the new space would foster “energetic, collaborative interaction” rather than isolation.
The Outcome: The video turned uncertainty into excitement and successfully reassured the team that despite the modern setting, the company’s “DNA” and core values remained intact.
The Challenge: College Park was launching their new prothetic elbow and the wanted to share the industrial design process for the marketing campaign.
The Solution: We documented the collaboration with the industrial design firm and highlighted the breakthrough moment where the team sat awkwardly with their “palms up” to prove the need for a natural anatomical twist.
The Outcome: The successful launch of the Espire Elbow. It proved College Park’s attention to detail and how they prioritized user comfort over manufacturing shortcuts.
We Don’t Conduct Interviews. We Have Conversations.
The biggest killer of authentic video is “Red Light Fever.” We have a rule for that.
01
The “Zero-Performance” Rule
Most executives freeze up because they think they need to deliver a perfect speech in one take. We remove that pressure immediately. We tell every subject: “You are not live. You cannot fail. If you stumble, we simply stop and reset.” By providing a safety net, we release your team from the burden of “acting,” allowing their natural expertise and personality to shine through.
02
The “Kitchen Table” Dynamic
We never bury our heads in a clipboard or a monitor while your team is talking. We maintain 100% eye contact. Our producers are trained to turn stiff Q&A sessions into relaxed, genuine conversations. When the subject focuses on the human they are talking to—rather than the lens they are looking at—the “corporate mask” drops and the real story begins.
03
The “Invisible” Setup
Nothing kills a vibe faster than a crew fussing with lights while a CEO waits. We treat the set like a sanctuary. All technical setup—lighting, audio, and camera angles—is dialed in before the talent arrives. By the time your team sits down, the technology has receded into the background, making the environment feel less like a news studio and more like a living room.
Strategic Video Content:
7 Ways to Solve Business Problems
Most agencies ask, “What do you want to shoot?” We ask, “What problem do you need to solve?” We categorize every project into one of seven strategic narrative frameworks.
The Impact Story
(Customer Testimonials)
Documenting Transformation. Standard testimonials are just “talking heads” saying nice things. We build Case Study Films that follow a strict narrative arc: The Struggle (The Before), The Intervention (Your Solution), and The Transformation (The After). We prove your value by documenting the tangible relief your product brought to a real human being.
The Origin Story
(Brand & History)
Your “About Us” page likely lists dates and milestones. That isn’t a story; it’s a timeline. We dig for the inciting incident—the specific moment of frustration or inspiration that forced your company into existence. When customers understand why you exist, they stop comparing you on price and start connecting with your purpose.
The Teaching Story
(Training & Safety)
Narrative Learning. Humans are wired to forget manuals but remember stories. We replace dry Standard Operating Procedures (SOPs) with narrative-driven training. By showing the consequences of a safety error or the success of a correct process, we increase information retention and ensure your team actually watches the training materials.
The Values Story
(Recruiting & Culture)
Job descriptions list requirements; videos show reality. We don’t film ping-pong tables and free snacks. We film the friction—the hard problems your team solves together. This attracts high-performers who want a challenge and repels those who aren’t a culture fit, saving your HR team from sifting through the wrong resumes.
The Objections Story
(Sales & Marketing)
Your sales team likely faces the same three objections on every call. We build Sales Asset Videos specifically designed to preemptively dismantle those fears. By addressing the “Elephant in the room” (Price, Complexity, Timeline) head-on in a video, your sales team can skip the defense and focus on closing.
The Vision Story
(Strategy & Fundraising)
Making the Future Tangible. It is hard to invest in something you cannot see. Whether you are pitching VCs or rallying internal stakeholders for a 5-year plan, we create Vision Films that visualize the invisible. We treat your prototype or concept as a finished reality, giving your audience the confidence to back a future that hasn’t happened yet.
The Why Story
(Mission & Purpose)
In large organizations, leadership can feel like distant, faceless authority. We sit down with executives to capture the personal motivation behind their corporate strategies. When employees see the genuine passion and logic of their leaders, compliance turns into alignment.